Share:
Every project I build goes through the same method: clarity, direction, design, and care.
Yuliya Pivnyak
Behind every beautiful website, there’s a solid process —
a structure that turns vague ideas into clear, functional, and strategic results.
That’s why I never “just start designing.”
Before I open WordPress, I define the story, structure, and message.
Because good design isn’t decoration — it’s direction.
Here’s how I work, step by step.
Every project starts with a clear conversation.
I ask, listen, and translate your ideas into a strategy.
We talk about:
-
your business and target audience,
-
what’s working (and not) in your current communication,
-
your goals — visibility, reputation, or conversion.
This isn’t a questionnaire; it’s a dialogue.
The clearer the vision, the stronger the website.
2. Structure and Architecture — The invisible foundation
Before colors or fonts, comes structure.
I design the site architecture directly on WordPress (no static mockups).
Each page has a purpose, each section a message.
This is where UX begins:
how users navigate, what they notice first, what they feel.
A site without clear hierarchy is like a building with no plan —
pretty on the outside, confusing inside.
3. Design Direction — Turning concept into visual identity
Once the structure is solid, I translate it visually.
Typography, spacing, rhythm, and interaction.
Everything must express your brand’s voice.
I don’t copy trends — I build coherence.
If needed, I rewrite microcopy and adjust tone,
because UX isn’t only visual, it’s verbal.
4. Development in WordPress + Elementor
This is where design becomes experience.
I build everything directly in Elementor — responsive, optimized, and scalable.No templates. No unnecessary plugins.
Just custom sections, animations, and smart UX details that make users stay.I optimize speed (LiteSpeed Cache), images, and SEO structure.
Every pixel is crafted with intention.
5. Review and Testing — From draft to refinement
Once the first version is ready, I send a walkthrough video of the site in action.
That way, you don’t see a static image — you see how your website feels.
You can comment, request small adjustments, and I refine everything.
Two full review rounds are always included.
Because design is collaboration, not surprise.
6. Launch and Handover
When everything is approved, we go live —
and I make sure the transition is smooth, secure, and complete.
You receive:
your access credentials,
a PDF mini-guide to manage the site,
and 30 days of technical assistance after delivery.
At this point, your site isn’t just “online.”
It’s alive, aligned, and ready to grow.
Why this process matters
Most projects fail not because of design, but because of lack of process.
Without structure, revisions explode, goals blur, and deadlines slip.
My workflow prevents that.
It’s fast, transparent, and built to create strategic, narrative websites —
sites that speak, convert, and represent you with truth and precision.
Final Thoughts
Whether you’re a company, a freelancer, or an agency,
you deserve a partner who treats your project as a whole —
not as “just another job.”
That’s my promise.
Every project I build goes through the same method:
clarity, direction, design, and care.
