A WEBSITE   IS NOT   DESIGN

It either makes your value clear — or it doesn’t work.

I DESIGN WEBSITES THAT MAKE IT CLEAR WHY YOU’RE THE CHOICE.

CTA / CONTACT TELL ME ABOUT YOUR PROJECT

(HOW I STEP IN)

PROBLEM — SOLUTION

If your website’s value isn’t clear immediately, people are unlikely to choose you. They don’t analyse: they compare and decide.

You don’t need to figure out structure and messaging

—
 I take care of that.

Starting from scratch [01]

I SET THE
DIRECTION

Weak structure [02]

I REBUILD THE
LOGIC

Unclear messaging [03]

I CUT THE
NOISE,
STRENGTHEN THE
MESSAGE

Lack of trust [04]

I BUILD A SOLID
FOUNDATION

The project grows [05]

I PREPARE THE SITE
TO EVOLVE

[WEBSITES]

I DESIGN WEBSITES
FOR DIFFERENT NEEDS

01 / CONTACT TELL ME ABOUT YOUR PROJECT

Yuliya Pivnyak.
web designer / ux strategist.
I design. Organise. Clarify.

I identify the starting point
and shape the project around it.

[01]

START (NEW WEBSITE)

For businesses starting from scratch
and needing a clear position from day one.

[02]

REORGANISE (REDESIGN)

For existing websites
that no longer communicate clearly or convert.

[03]

EVOLVE

For growing businesses
that need the website to support the next stage.

[WHY WORK WITH ME]
HOW I WORK
[HOW IT WORKS] THROUGHOUT THE PROJECT, YOU ALWAYS KNOW WHAT'S HAPPENING, WHERE WE ARE AND WHAT YOU'RE INVESTING IN.
PROCESS
THE VISIBLE LAYER IS NOT THE WHOLE
SYSTEM.
5%
I WORK ON
WHAT MAKES IT WORK.
METHOD / CLARITY [01]

I SIMPLIFY COMPLEXITY WITHOUT LOSING MEANING.

I don't just execute, I work as a project partner.

UNDERSTAND FIRST / REMOVE LATER 01
UX / STRUCTURE [02]

I CREATE A CLEAR LOGIC THAT GUIDES DECISIONS.

I design the structure so people know what to do next.

UX
LOGIC / JOURNEY / DECISION
BUSINESS / FOCUS [03]

I DON'T DRAG OUT PROJECTS OR INFLATE BUDGETS.

I design around priorities, timing and real objectives.

YU.
TIME / BUDGET / OBJECTIVES 03
PROCESS / INPUT [01]

ANALYSIS

I understand the business and its customers.

01
BUSINESS / CUSTOMER 01
PROCESS / ARCHITETTURA [02]

STRUCTURE

I design the logic and the user journey.

FLOW / UX / ARCHITECTURE 02
PROCESS / MESSAGGIO [03]

COPY

I make the value clear.

CLEAR.
VALUE / MESSAGE 03
PROCESS / VISUAL [04]

DESIGN

I create a visual system that supports the content.

DESIGN
VISUAL / CONTENT 04
PROCESS / OUTPUT [05]

DEVELOPMENT & LAUNCH.

A finished website, ready to launch.

05
READY / LIVE
SCROLL
01 03
[WORK]

PROJECTS

SYSTEMS · WEBSITES · DIGITAL IDENTITIES
SCROLL TO RECOMPOSE
[01]

3-IN-1 PAGE

3-IN-1 PAGE — web project by Yu.Design

A proprietary format that brings three services into one clear, coherent experience.

PROPRIETARY FORMAT · STRUCTURE · UX
[02]

GUARINO & PARTNERS
LAW FIRM

Studio Legale Guarino & Partners

A corporate website with an editorial structure and blog. A classic-contemporary visual direction built to strengthen authority.

EDITORIAL · AUTHORITY · LAW VISIT WEBSITE
[03]

NEW NETWORK
LOGISTIC

New Network Logistic

An operational one-page website for logistics services. A clear structure designed to communicate services and how the company works.

ESSENTIAL · TECHNICAL · OPERATIONAL VISIT WEBSITE
[FOR CREATIVE STUDIOS & AGENCIES]

YOUR DESIGN. STILL YOUR DESIGN.

I step in after the creative direction is set —
and make sure it survives the build.

[01] FIDELITY

WHAT YOU APPROVE
IS WHAT GETS BUILT.

No visual downgrade between the design file and the live website.

DESIGN FIDELITYRESPONSIVEINTERACTIONS
[02] INDEPENDENCE

LESS TO
MANAGE.

Give me the direction and the assets. I handle the build, responsive behaviour, testing and the details in between.

BUILDQADELIVERY
[03] WHITE LABEL

YOUR CLIENT
STAYS YOUR CLIENT.

I can work quietly behind your studio, without changing the relationship you already have with your client.

WHITE LABELEXTERNAL PARTNERWORDPRESS
PROOF
[REAL TESTIMONIALS] 03 CLIENTS / 03 EXPERIENCES
SHE REALLY
LISTENED.
Adriana Riccio
ADRIANA RICCIO Do-KaP.
THE RESULT IS
EXACTLY WHAT
WE WANTED.
Mariano Pollio
MARIANO POLLIO SIGESTI GROUP
IT WAS A PLEASURE
TO TRUST HER WITH OUR WEBSITE.
Andrea Daffini
ANDREA DAFFINI SIMI HOSPITALITY