YU.DESIGN CASE STUDY
Yuliya Pivnyak

YULIYA
PIVNYAK.

WEB DESIGNER / UX STRATEGIST

ROLE UX / UI DESIGN
BUILD WORDPRESS DEVELOPMENT
PROJECT / 2025–2026 CASE STUDY
PORTFOLIO
Tour Operator
TECH STACK WORDPRESS Elementor Pro · ACF · CPT
PHP · HTML · CSS · JS
NEXT PROJECT? CONTATTAMI ↗
UX / UI
DESIGN
Architecture
User flow
Responsive
DYNAMIC
CONTENT
CPT / ACF
Dynamic
templates
DEPARTURES
SYSTEM
Dates
Availability
Status
BOOKING
FLOW
Experience
Departure
Checkout
PAYMENTS
SYSTEM
Pricing
Participants
Deposit
AUTOMATIONS
Availability
Emails
Travel Pass

PROJECT SCOPE

UX/UI redesign and development of a dynamic WordPress system for managing experiences, departures, bookings, payments and automations.

SIGESTI started as a showcase website.
The new project began with a different question: no longer just how to present the offer, but how to organise experiences, departures and bookings within the same system.

FROM SHOWCASE WEBSITE TO OPERATIONAL SYSTEM.

The main change was in the architecture.
Experiences, departures, availability, pricing and bookings are no longer isolated pieces of content, but interconnected data. CPTs, ACF and dynamic templates make it possible to enter information once and automatically distribute it across different areas of the platform.

01 CONTENT SYSTEM

ONE SOURCE.
MULTIPLE INTERFACES.

EXPERIENCES CPT → ACF → DYNAMIC TEMPLATE
title price_from price_child duration itinerary gallery

A single data structure powers cards, experience pages, pricing, itineraries and frontend content.

02 DEPARTURES SYSTEM

DATES AND AVAILABILITY
CONNECTED.

DEPARTURES CPT → RELATIONSHIP → CALENDAR
departure_date availability status min_participants destination

Each departure is linked to its experience, making dates, availability and status accessible across the different interfaces of the platform.

CORE / DATA ARCHITECTURE
SIGESTI / SYSTEM 01
DYNAMIC CORE
184 ACF FIELDS 02 CPTs
STATUS CONNECTED
03 BOOKING SYSTEM

ONE BOOKING
FLOW.

EXPERIENCE → DATE → CHECKOUT
participants price deposit payment

The selected experience and departure define the checkout context, retrieving pricing, participants, availability and the amount due.

04 AUTOMATIONS

FROM PAYMENT
TO OPERATIONS.

PAYMENT → CONFIRMATION → AUTOMATIONS
email Travel Pass availability notifications

Booking confirmation triggers the next operations: communications, Travel Pass generation and availability updates.

AUTOMATIONS ACTIVE

THE SYSTEM ARCHITECTURE

Data is entered once, connected across the system and used throughout the different functions of the platform.

GRUPPO SIGESTI
BOOK
SEA · CULTURE · FOOD & WINE

GRAGNANO E
NAPOLI FROML MARE

From Gragnano pasta to the views of the Gulf of Naples.

8 HOURS BOAT TOUR LOCAL GUIDE IT / EN
▣ EXPERIENCES
UPCOMING
18SEP
Gragnano e Napoli dal mare 12 SPOTS AVAILABLE FROM €120
VIEW TOUR
15SEP
Pompei + Lunch + Pastificio 10 SPOTS AVAILABLE FROM €95
VIEW TOUR
19SEP
Capri + Positano 8 SPOTS AVAILABLE FROM €91
VIEW TOUR
EXPLORE ALL →
CULTURE
8 HOURS IT, EN MIN. 10

Gragnano e Napoli dal mare

From Gragnano pasta to the views of the Gulf of Naples.

FROM €120 DISCOVER →
SEA · CULTURE ◷ 8 HOURS
◷ FULL-FROMY EXPERIENCE MIN. 10 PARTICIPANTS

Gragnano e Napoli dal mare

From Gragnano pasta to the views of the Gulf of Naples.

PASTA FACTORY HISTORIC NAPLES SPANISH QUARTER BOAT TOUR
✓
NEXT FROMTE:
19 SEPTEMBER Available
+ more available dates →

UPCOMING DEPARTURES

Tuesday 15 September 2026
Available
ADULT95 € CHILD70 € →
Thursday 17 September 2026
Available
ADULT95 € CHILD70 € →
Tuesday 22 September 2026
Available
ADULT95 € CHILD70 € →
Thursday 24 September 2026
Available
ADULT95 € CHILD70 € →
Tuesday 29 September 2026
Available
ADULT95 € CHILD70 € →
View more dates ↓

DEPARTURE CALENFROMR

SEPTEMBER 2026
Available Limited availability Full
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
31
1
2
3
4
5
6
7
8
9
10
11
12
13
Capri + Positano Available from €91 →
14
15
Gragnano e Napoli dal mare Full from €120
16
17
18
Pompei + Lunch + Pastificio Full from €98
19
20
21
22
23
24
25
26
27

Capri + Positano

Available

from €91

Gragnano e Napoli dal mare

Full

from €120
Unavailable

Pompei + Lunch + Pastificio di Gragnano

Full

from €98
Unavailable

COMPLETE YOUR BOOKING

1 Booking details
2 Contact details

COMPLETE YOUR BOOKING

There are currently no bookable departures

Contact us to find out the next available dates or request a private departure for your group.

1 Booking details
01 / BOOKING
Home / Experiences / Capri + Positano / Checkout

COMPLETE YOUR BOOKING

1 Booking details
2 Contact details
3 Payment and confirmation
●Credit or debit card VISA ●
○PayPal PayPal
Pay by Card (Stripe) •••• 3414 3414 3414 3414

Payment summary

Experience total305,00 €
50% deposit due now152,50 €
Remaining balance152,50 €
02 / RECORD
⌂ Entries / Serial Number #36
Edit Settings & Integrations Entries
⊙ Form submission data
experience7256
Experience titleCapri + Positano
Deposit percentage50
Experience total305,00 €
Deposit due152,50 €
Remaining balance152,50 €
Select date13/09/2026
First nameYu Design
E-mailinfo@yuliyapivnyak.it
Phone/Mobile+39 3286216674
GDPR consentAccepted
Order details
ProductQuantityUnit pricePrice
Deposit due1€152,50€152,50
Total€152,50
03 / AUTOMAZIONI
CUSTOMER EMAIL
Your booking is confirmed – Capri + Positano
SIGESTI Group ● to info
SIGESTI EXPERIENCES
Your booking
is confirmed

Hi Yu Design,

thank you for choosing SIGESTI Experiences. Your payment has been received and your booking is confirmed.

ⓘ Your Travel Pass is attached
Keep it and bring it with you on the day of your experience.
ADMIN EMAIL
New booking received – Capri + Positano
SIGESTI Group ● to info
SIGESTI EXPERIENCES
New booking
received

A new booking has been confirmed through the SIGESTI Experiences website.

04 / OUTPUT
GRUPPO SIGESTI TRAVEL
PASS

Your experience
starts here.

BOOKING ID
SIG-36
YOUR EXPERIENCE

Capri + Positano

The charm of Capri and the magic of Positano in one unforgettable day at sea.

FROMTE13/09/2026
TIME08:00 - 19:30
PARTICIPANTS3 adults
1 child
MEETING POINTAgreed meeting point
BOOKING CONTACTYu Design+39 3286216674info@yuliyapivnyak.it
PAYMENT SUMMARYExperience total€305,00Deposit received€152,50Remaining balance€152,50
What happens next?

We have secured your booking and reserved availability for the selected experience.

RESULT / 2025—2026

SAME BRAND.
A DIFFERENT SYSTEM.

Two websites designed by me at different stages of SIGESTI’s growth. The first presented the business. The second organises it, structures it and makes it operational.

[01] BEFORE
SHOWCASE WEBSITE
PRESENTATION · STATIC CONTENT · CONTACT
PRESENT → MANAGE
[02] AFTER
OPERATIONAL SYSTEM
DATA · DEPARTURES · BOOKING · AUTOMATIONS
PRESENT → MANAGE
THE RESULT IS NOT A NEW LOOK.

IT’S AN INFRASTRUCTURE
THAT DIDN’T EXIST BEFORE.