I help businesses and agencies achieve their goals through impactful WordPress websites and narrative design strategies.
PORTFOLIO
Case Study
Complete project: UX architecture, custom design, copywriting, and advanced forms to enhance the brand’s packages, services, and identity.
Project “Sigesti Group”
Tour organizer based in Campania and operating nationwide, focused on premium experiences and tailor-made itineraries.
Client
- Tour organizer (premium experiences and tailor-made trips)
Website Type
- Multi-page business website with a narrative structure and dynamic elements.i
Project Duration
- About 2 weeks
Project Tasks
- UX architecture focused on content and conversion.
- Custom design with a modern editorial style.
- Creation of UX-oriented copy.
- Modular sections: packages, itineraries, services, about us.
- Advanced contact form with service selection.
- Fully responsive (mobile, tablet, desktop).
- Basic SEO + image optimization.
Tools
- WordPress
- Elementor Pro
- Figma
- SEO plugin
- Cache plugin
Problem:
Step – 01
The client wanted a premium minimalist website that could highlight their experiential offer through a clear and easy-to-navigate structure.
Solution:
Multi-page website with a modular structure.
Narrative layout, custom copy, and advanced form.
Clean, fluid design tailored to a mid-high-end audience.
Result:
Professional, readable, and well-structured website.
It highlights the key strengths of the offer and enhances the brand’s online presence.
Her professionalism stands out from the very first contact — she takes the time to fully understand how her client works and what message they want to convey to visitors.
We relied on her for both copy and design, and she guided us through every choice, creating the right content and the perfect layout for our mission. The result is precisely the website we had envisioned.
Case Study
Complete project: UX, design, copy, and tools to showcase the three properties and increase direct bookings.
Holiday homes between Rome and the Dolomites.
Tailor-made visual identity, clear UX structure, and an independent booking system.
Cliente
- Owner of three holiday homes (short-term rentals).
Website Type
- Multi-page business website with a dual booking system.
Project Duration
- 2–3 weeks
Project Tasks
- UX with a simple and logical structure.
- Custom design consistent with the brand.
- Logo + palette + visual style
- Promotional and informational copy
- Advanced form with PDF submission via email
- Booking and CRM integration
- Mobile and caching optimization
- Basic SEO
Tools
- WordPress
- Elementor (free)
- Figma
- SEO plugin
- Cache plugin
Problem:
Step – 01
A website was needed to promote the three properties outside of Booking and Airbnb, with a recognizable identity.
Solution:
– Visual identity designed from scratch
– Warm, narrative layout
– Automated booking form
– Section dedicated to the local area
– Copy crafted to tell a story and build trust
Result:
Custom-made, fast, and SEO-ready website.
The client manages everything independently from the backend: inquiries, bookings, and communication.
Case Study
Complete project: UX structure, content, and features designed for a multi-service center with diverse target audiences.
Project “Pioppi Sailing Center”
Summer center by the sea offering sports, educational, and recreational activities for children and families.
Client
- Communication agency
- Sailing Center
Website Type
- Corporate / Advanced Business Website (10–20+ pages)
Project Duration
- 5 weeks
Project Tasks
- UX architecture
- Custom design consistent with the brand identity.
- Content writing and optimization
- Blog implementation
- Creation of two separate forms for distinct targets (groups/schools and individuals).
- Cache configuration
- Optimization for mobile and tablet
- Basic SEO
Tools
- WordPress
- Elementor (versione free)
- Figma
- SEO plugin
- Cache plugin
Problem:
Step – 01
Create a clear, consistent website to showcase the center’s activities (sailing, outdoor, events, volunteering) and bring all content together on a single, functional platform.
Context:
Domain, hosting, and materials provided by the client. Visual identity already defined.
Solution:
Custom WordPress website built on the existing brand identity.
Clear UX architecture with dedicated sections for sports, events, volunteering, and extra activities.
Responsive layout with micro-animations.
Two separate contact forms for different target groups.
Active blog for updates and SEO.
Result:
Custom, modern, and functional website.
It highlights the center’s offer through an organized structure and a smooth UX.
It supports communication with different target audiences and effectively promotes activities and services.
Case Study
Complete project: from visual concept to UX structure, designed to clearly communicate a new and unconventional sports method.
Complete project to present an innovative martial arts method, with a distinctive visual identity and a clear communication structure.
Cliente
- Founder of the Do-KaP Project (an innovative martial arts discipline).
Website Type
- Multi-page business/corporate website with calendar integration.
Project Duration
- 4 weeks
Project Tasks
- UX design: logical user journey
- Design custom
- Complete branding: logo, color palette, visual style
- Copywriting: crafting promotional and informational copy.
- Advanced booking form
- Calendar
- Mobile and tablet optimization
- Basic SEO + caching
Tools
- WordPress
- Elementor Pro
- Figma
- SEO plugin
- Cache plugin
Problem:
Launching an innovative discipline with a modern and recognizable website from scratch.
A solid visual foundation was needed — logo, color palette, tone, and a clear structure to communicate effectively.
Solution:
I created the complete visual identity: logo, graphic style, color palette, and tone of voice.
Developed on WordPress with a custom multi-page layout.
Elegant and dynamic design, featuring sections for instructors, team, and academy.
All copy written by me. Promotional graphics and social media materials are also in progress to ensure consistent communication.
Result:
A professional website that gives identity and recognition to the Do-KaP method.
Smooth UX and clear content about the discipline, team, and opportunities for athletes and instructors.
In parallel, development of social graphics to maintain visual consistency across all channels.
From the very first moment, she showed incredible attention to detail, rare availability, and a unique ability to truly listen to my needs.
Her approach is never ordinary: she’s always up to date with the latest trends, ready to offer innovative solutions and improve every aspect with creativity that truly makes a difference.
The energy she puts into her work is contagious, and the passion she brings to every detail is reflected in an impeccable result.
The website she created for me is simply perfect — exactly as I wanted it (actually, even better!).
If you’re looking for someone who can transform your ideas into a custom digital project with professionalism and sensitivity, Yuliya is the right person.
Thank you from the heart, Yu! 💛
Case Study
Website development for a network of martial arts professionals.
I’ll briefly walk you through the project journey, highlighting the key phases and strategic decisions that led to the final result.
Problem:
Step – 01
The client needed a modern, functional website to bring together their network of professional athletes, starting from an unpolished platform with no clear project vision.
Solution:
I built a multi-page WordPress website with a dynamic design, modern palette (black, gray, yellow), custom member sections, and an integrated blog — optimized to stand out from competitors.
Step – 02
Result:
A professional website that enhanced the network, offering a smooth user experience and a clear presentation of goals, members, and services.
I now also manage the blog and social content, keeping the brand active and up to date.
Step – 03
"
From the design and development phases to the final delivery, she offered creative support and valuable insights that turned our website into a true work of art.
Professional and innovative, she made us feel not like clients, but as if she were creating something for herself.
"
F.A.Q.
Got questions or curiosities? Here are the answers to the most common ones.
What kind of websites do you create?
I create custom websites that combine signature design, storytelling, and a well-structured architecture.
The most requested types are:
Strategic One Page – ideal for compact, impactful presentations.
Showcase Website (3–6 pages) – for companies and professionals who want to be found online.
Business Website (6–10 pages) – for structured projects with blogs, advanced forms, and animations.
Advanced Corporate Website (10–20+ pages) – for organizations with complex architecture and extensive content.
E-commerce – to sell online professionally, with product management, payments, and shipping.
The price depends on the project’s complexity, extra features, and the level of customization required.
What determines the final price of a website?
It depends on the number of pages, the required features, and the level of customization.
How does the process work?
We start with a consultation to define goals and style.
You pay a 50% deposit, and I keep you updated through every phase.
I work on my WordPress profile and, once the balance is paid, I transfer everything to yours.
Who pays more?
Those who request complex projects, advanced features, or lots of extra changes beyond the initial brief.
For this kind of work, budgets start around €2,000.
And yes… the “high-maintenance” ones — the ones who change their mind every two days — usually end up in the premium range.
How long does it take?
It depends on the number of pages, the complexity, and what you provide.
With texts and materials ready, a website can go live within 2–4 weeks.
How many revisions can I request?
By default: 2 rounds of revisions — all collected in a single list (so I don’t lose my sanity).
Want unlimited revisions?
+50% on the price — and I’ll even buy you coffee for the late nights.
Want zero revisions?
-50% — and we shake hands: pure trust.
What if I have no ideas or materials?
Perfect. I’ll handle it.
I research your industry, create the narrative concept, write the copy, design the layout, and deliver a turnkey website.
All you’ll have to say is: “Nice — when do we launch?”
Can I deduct it as a business expense?
If you have a VAT number and the website is part of your business expenses, then yes.
I’ll issue a regular invoice, and you can forward it to your accountant.
Can I get a discount?
No — but I’ll build you a website worth more than what you pay.
My work isn’t a cost to cut; it’s an investment that helps you earn more.
If you’re after the lowest price, you might as well ask your cousin… just don’t complain later if it looks like your cousin made it. 😉
My cousin can do it for half the price… and the agency charges twice as much. Why’s that?
Because your cousin builds a website — I create a complete project: narrative concept, signature design, original copy, thoughtful UX, and details that elevate your brand.
The agency charges twice as much because, besides the website, you’re also paying for the secretary, the office, and the boss’s car.
I, on the other hand, do the work myself… and I do it well.
Did your cousin say my website is slow?
Trump:
“The website is beautiful.
If your cousin thinks it’s slow… maybe it’s his dial-up from ’98.
I only make masterpieces — not snail races.”
Master Zen:
“Slowness is not a flaw.
It’s the time your mind needs to understand beauty.”
Handy Cousin:
“Slow? So what?
Better that way — you’ve got time to make a coffee.
If you really want, I can add a couple of free plugins I found on Google and we’ll fix it… maybe.”
Digital Cat:
“Meow.
If you want speed, visit an empty site.
Here, we savour every pixel.”
Elon Musk:
“It’s not slow — it’s in space-prototype mode.
But don’t worry: when it blows up, it’ll be lightning-fast.”
Do you work with agencies?
Yes — I work in white label, so I can create high-level websites that agencies present as their own.
You won’t see me on the front line, but behind the scenes I take care of every detail: design, UX, copy, animations.
If, however, the agency is just looking for a “click executor,” I’ll gladly hand it over… to the cousin. 
Plan your website with strategy
© 2024–2025 | All rights reserved by Yuliya Pivnyak. VAT No. 06290060653