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Yuliya Pivnyak
In web design, just like in sport, there’s always a moment when you must choose:
keep copying what works for others, or create a language that truly works for you.
That’s how Extreme Fighters Network was born —
not from a template, but from a vision: giving identity and presence to a national network of masters, gyms and athletes who live their discipline every day — and deserved a digital space that matched their level.
The Challenge
Most sports websites today are copy-pastes: overloaded graphics, random animations, zero logic.
I decided to do the opposite.
A raw yet readable design.
Strong contrasts, clear structure, direct message.
Because online too, strength is not shown — it’s built.
The Approach
In 2025–2026, we’re moving away from the startup-clean minimalism, back to design with character.
They call it honest design — less decoration, more meaning.
Solid blocks.
Bold typography.
Subtle micro-animations, no glossy or luxury effects.
A design that doesn’t try to impress — it communicates.
This project embodies that concept:
a neo-editorial brutalist design built on logic, rhythm and visual coherence.
Not decorative but functional.
Not flat but essential.
A design that communicates strength, discipline and rhythm — just like the brand it represents.
Hero section designed with a mobile-first logic: XL typography, high-contrast palette and central CTA.
Goal: maximum readability, instant brand recognition, and a solid semantic structure.
The Team Value
Today, Extreme Fighters Network is much more than a website —
it’s a platform that connects schools, masters, courses and athletes across Italy.
It grows every month, generating real connections and visibility for the sports community.
A tangible example of how visual identity, when built right, creates long-term reputation.
Read the full article on Extreme Fighters Network
The Vision
Not every project has to “please” everyone.
But every project must work — and tell the truth.
That’s honest design:
shaping an authentic message without shortcuts.
Just like in sport, design requires consistency, clarity and method.
And when form follows truth, the result is always recognizable.
After seeing how a sports project is born through honest design,
discover how to choose the right type of website for your business,
and check out the Extreme Fighters Network case study in my portfolio.
